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Field notes from the front of the phone.
Operations, AI Voice Receptionist, missed call recovery, and brand for established real estate brokers, home service businesses, and speakers and coaches. Written by Rachael Barclay and the Savvy team. Free to read, free to share.
Personal · 5 min read · June 6, 2026
My dad asked if I ever pictured myself this deep into AI, given my hospitality background. I said no. But 21 years on the floor built every skill this work runs on.
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AEO + AI Search · 9 min read · June 6, 2026
AEO is optimizing so AI answer engines quote you, not just rank you. Here's what it is, how it differs from SEO, and how to start in 2026.
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AEO + AI Search · 9 min read · June 6, 2026
GEO is optimizing your content to get cited in AI answers. Here's how it differs from SEO and AEO, and what actually earns mentions.
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AEO + AI Search · 8 min read · June 6, 2026
SEO isn't dead, the destination changed. What still works, what changed, and how AEO and GEO became the next layer for AI search.
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AEO + AI Search · 7 min read · June 6, 2026
How to write FAQ pages and sections that AI answer engines extract and cite. Question sourcing, answer-first phrasing, structure, and FAQPage schema.
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Home Services · 5 min read · May 10, 2026
HVAC, plumbing, and electrical contractors miss 28 percent of inbound calls on average. The math on what that costs and how to stop the bleeding without hiring.
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