Selected work · 2024 to 2026

What we build, and why we build it.

The Savvy Digital Co. is a small studio that builds full digital operations for founders, brokers, and operators who care about taste. Brand, sites, AI, automation, content engines, agent teams. Below is a selection of work shipped in the last 24 months.

12+: Founders + operators served
9.1/10: Average digital presence liftPost engagement, internal audit
100%: Built in-house, no agency layer

Featured case study

The Pelham Group NW. A digital operation for a 17-year practice.

Kim Pelham, Principal BrokerReal estate, Snohomish County WAthepelhamgroupnw.com

Hero · live site capture

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Drop the final asset at /public/images/work/kim-pelham-hero.jpg.

How we rebuilt a 17-year real estate practice into a full digital operation, brand, site, listing engine, content factory, agent team, in roughly nine weeks.

The problem

Kim is one of the most respected brokers in Snohomish County, with a 102.3% sale-to-list ratio and 40-plus years of life experience behind her work. But her digital presence didn't match the practice. The old WordPress site scored a 2.3 out of 10 on our internal audit. Listings were getting weak traction online. The newsletter was sporadic. There was no system for the database of 1,700 contacts she'd built over the years.

Our approach

We treated this like an enterprise rebuild, not a clean-up. New brand language. New site. New CRM stack. A 20-agent Claude Code marketing team running the content factory weekly. The goal was not a prettier site. It was an operating system that lets Kim spend her time with clients, not chasing the next post.

9.1/10: Digital presence scoreFrom 2.3/10 in March 2026
1,700: Contacts now on a 7-touch nurtureDatabase wired into GHL
20: Specialist agentsRunning her content factory weekly
102.3%: Sale-to-list ratiovs. NWMLS county average 100.2%

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01 / Identity

A brand built on her real life

We pulled the brand out of who Kim actually is, walking alongside families through life's biggest transitions, married 40-plus years to Brien, deeply rooted in Everett. Forest green, clay, cream. Cormorant Garamond and Inter. Caveat for her signature. Voice rules that ban urgency tactics, exclamation marks, and dream-home clichés.

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02 / Site

A site that scores 90+ on its own audit

Custom HTML rebuild on thepelhamgroupnw.com. Schema markup. SEO, AEO, and GEO optimization. Per-neighborhood landing pages. Accessibility passes. A2P 10DLC compliant. Four lead magnets, Home Value Estimator, Staging Gallery, MLS Search, Repair Consultation, each wired into Savvy OS.

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03 / Listings

A 7-asset campaign per listing

Every active listing ships with a long-form blog post, a mini-podcast with Brien, broker-network outreach, syndication across nine surfaces, a Meta ad campaign with full operational playbook, social cascade, and a database blast. Built from MLS data on day one, not week three.

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04 / Agent team

A 20-agent factory that ships every week

Marsha runs the agency. Five directors, Riley, Mara, Avery, Ren, Cora, run their departments. Fifteen specialists do the work. The full cycle, market research, drafting, brand QA, compliance, scheduling, runs Monday through Friday. Kim never sees the agency. She sees the work.

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05 / Content

A newsletter she's actually proud to send

The Pelham Post ships monthly with neighborhood data, two listings, a market snapshot, and a real story from Kim's week. Specific numbers, never vague claims. No emojis. No exclamation marks in headlines. Reads like a letter from your favorite broker.

Stack and tooling

Custom HTML + CSS
GHL (Savvy OS)
Follow Up Boss sync
Meta Ads Manager
Canva MCP
Schema.org / JSON-LD
20-agent Claude Code agency
Riverside

More work

Selected projects across software, real estate, nonprofit, and brand.

Every project below was built or co-built by Rachael. Quiet engagements live elsewhere. The thread that connects them: real taste, real systems, real shipping.

Savvy Academy
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2026Education / Course Line
Savvy Academy
The Savvy Digital Co.
The umbrella brand and funnel engine for our own course line. Free AEO Audit Tool, $47 Pro Audit tripwire, $497 to $1,997 cohort, $5k-plus done-with-you. Same Next.js shell every future course plugs into.
- Brand system, design tokens, voice guide
- Free + Pro AEO Audit Tool with 8 live signal checks
- Funnel engine: Next.js sales pages on Vercel
- GHL: checkout, memberships, email, affiliates, CRM
- 25-plus agent team adapted from the Pelham playbook
First cohort launches October 2026. Audit tool live June 2026.
- Next.js 15
- Vercel
- GHL
- Stripe
- Tailwind v4
- Framer Motion
View live
reSpace
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2026Co-homeownership Startup
reSpace
Katrina Romatowski, Founder
A fractional-ownership real estate platform for buyers priced out of single-ownership markets. We built the brand language bible, the marketing site, the broker toolkit, and the GTM agenda system.
- Brand Language Bible (SEC-compliant terminology)
- Lovable.dev marketing site with brand grader
- Weekly content factory (blog, newsletter, 9 social posts)
- Broker toolkit, investor materials, buyer funnel
- Weekly GTM meeting agenda automation
Active GTM motion. Weekly content cadence locked.
- Lovable.dev
- GHL
- Google Calendar API
- Gmail API
- Midjourney
Vantage Network
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2026Membership / Network
Vantage Network
Rachael Barclay, Founder
Seattle's intelligence-driven professional network. A free public directory of venues plus a private Blackbook of curated members at $197 per month. Built to be the answer to what Columbia Tower Club used to be.
- Brand identity (hexagon motif, gold-on-black)
- Next.js MVP with public directory + paid Blackbook
- Member profiles with Vantage Type integration
- Proactive introductions admin dashboard
- Founding-member revenue model, application flow, intake SOP
MVP shipped. Founding-member window through June 30, 2026.
- Next.js 14
- Supabase
- Stripe
- Mapbox
- Pentatype
View live
The Shop, Seattle
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2026Private Members Club
The Shop, Seattle
Matt Bell, Founder / CEO
An editorial rebuild of theshopclubs.com/seattle in the spirit of Classic Car Club Manhattan and Singer Vehicle Design. Bone-and-carbon palette, Fraunces serif, oxblood accent. Real motion design, no template feel.
- Editorial site rebuild on Next.js 15
- Letter-reveal hero, parallax scroll, Lenis smooth scroll
- Editorial membership table (not pricing cards)
- Horizontal scroll amenity gallery
- Full schema.org markup + AEO-friendly FAQ accordion
Mockup phase. Partnership term sheet in motion.
- Next.js 15
- Motion (Framer)
- Lenis
- Tailwind v4
- Fraunces
YSK Events
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2026Nonprofit / Youth Sport
YSK Events
Pacific Northwest 501(c)(3)
A youth squash nonprofit on the LA28 Olympic pathway. We're porting their Lovable site to a handcrafted Next.js build that communicates donor-grade credibility, not AI-generic.
- Brand audit + visual direction reset
- Next.js 15 rebuild with looping YouTube hero
- Programs, leadership, partners, donate sections
- JSON-LD nonprofit schema for donor SEO
- Photo gallery + social proof system
Donor-ready credibility. LA28 partner-facing.
- Next.js 15
- TypeScript
- Tailwind
- Framer Motion
- Vercel
View live
Jesse Rhodes Jr.
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2026Personal Brand / Thought Leadership
Jesse Rhodes Jr.
Author, Speaker, Board Chair
A weekly content factory for a published author and former Columbia Tower Club Board Chair. Three pillars: leadership, entrepreneurship, community. Bridge posts that connect them so nothing reads like a silo.
- Three-pillar content architecture
- Weekly LinkedIn, Instagram, Facebook cascade
- Long-form blog (SEO + AEO optimized)
- GHL newsletter with table layout, inline CSS
- SMS welcome series + book-buyer drip
Weekly cadence. Speaking applications and ILA Global CFP in motion.
- GHL
- Claude Code
- Notion
- Riverside
Shoulders of Giants
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2026Live Events
Shoulders of Giants
Speaker Series, Seattle
A live conversation series with Pacific Northwest leaders. We built the run-of-show, media list, social cascade, and audit system across multiple speaker engagements including Carmen Best and Oppenheimer + Campbell.
- Run-of-show HTML doc with speaker bios
- Seattle media list (xlsx)
- Social media post calendar across platforms
- Master audit tracker (xlsx)
- Sync agenda and pre-event prep documents
Multiple speakers shipped. Repeatable run-of-show template.
- GHL
- Riverside
- Excel
- Gmail
- Canva
Training Arc
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2026Fitness / Web App
Training Arc
Personal Project
A mobile-first PWA for tracking training programs. Dark cosmic UI, gradient depth, instant-feeling interactions. No backend, single-file HTML built to feel native on iOS.
- Single-file HTML PWA, no build step
- Custom dark color system + radial backgrounds
- iOS-native styled tap targets, safe-area aware
- Local storage workout history
- Apple touch icon + manifest
Internal tool. Shipped as a one-evening proof of taste.
- HTML/CSS
- Vanilla JS
- PWA
- LocalStorage

Capabilities

Nine disciplines. One operator.

We don't subcontract the work. Rachael leads every engagement, and the rest of the team is a roster of Claude Code agents tuned to the voice and the brand. That's why the output reads like one mind.

Brand systems
Voice guides, design tokens, identity that survives the founder being on vacation.
Websites
Next.js, Lovable, custom HTML. Built to score 90+ on their own audits.
AI engineering
AEO audits, retrieval pipelines, agent teams, schema markup, the works.
Content engines
Weekly factories that ship blog, newsletter, and social without a content manager.
GHL implementation
Memberships, checkout, automations, affiliate, A2P 10DLC, full stack inside one platform.
Paid media
Meta, LinkedIn, Google. Real attribution. Real exclusions. Real Cost Cap bidding.
Lead magnets
Calculators, audits, gated PDFs that earn their email twice over.
Email + lifecycle
Welcome series, nurture, re-engage, win-back. Markdown drafts, GHL production.
Strategy + GTM
Pricing, positioning, launch calendars, sequencing. We pick the right fight first.

Methodology

How the work gets made.

Five steps. Not a framework you'll see on a webinar. A working rhythm we run on every engagement, from a single sales page to a full operation rebuild.

Discover
We listen for the real shape of the business.
Founder interviews, customer calls, an honest audit of the current operation. We're looking for the gap between what the brand says and what the business actually delivers. That gap is where the work is.
Define
We pick one fight and write it down.
A clear positioning, a clear audience, a clear offer. One sentence that the founder can repeat in their sleep. Everything else negotiates against that sentence.
Design
We build the brand and the system in the same week.
Tokens, voice, sales page, automation logic, agent personas. All in service of the offer. We resist the urge to invent before we've made the existing thing work.
Deploy
We ship the operation, not just the artifacts.
A site is not the win. A funnel that converts, an email cadence that runs without the founder, a content engine that ships every week, that's the win. We deploy the whole thing.
Iterate
We watch the numbers and tighten the loop.
Weekly analytics, monthly retros, quarterly direction-check. The brand stays. The mechanics keep getting sharper. Quiet, persistent, compounding improvement.

Want this for your business

Let's build the operation, not just the artwork.

We take a small number of engagements at a time. If your business is at the point where the right system would compound, send a note. We read every one.

Start a conversation Or pull a free AEO audit

hello@thesavvydigitalco.com · thesavvydigitalco.com

What we build, and why we build it.

The Pelham Group NW. A digital operation for a 17-year practice.

A brand built on her real life

A site that scores 90+ on its own audit

A 7-asset campaign per listing

A 20-agent factory that ships every week

A newsletter she's actually proud to send

Selected projects across software, real estate, nonprofit, and brand.

Savvy Academy

reSpace

Vantage Network

The Shop, Seattle

YSK Events

Jesse Rhodes Jr.

Shoulders of Giants

Training Arc

Nine disciplines. One operator.

Brand systems

Websites

AI engineering

Content engines

GHL implementation

Paid media

Lead magnets

Email + lifecycle

Strategy + GTM

How the work gets made.

Discover

Define

Design

Deploy

Iterate

Let's build the operation, not just the artwork.